From volumizing wonders to moisturizing miracles, these shampoos (and their conditioner counterparts) played a significant role in making hair look fabulous. So get ready to revisit the sometimes iconic 90s shampoo brands that were a part of the haircare routine for millions of women and men, kids and teens.
90s shampoos & conditioners
Jheri Redding professional shampoo (1990)
Vidal Sassoon Ultra Care 3-in-1 shampoo (1990)
New Ultra care salon hair care: Three benefits — one bottle
Shampoo: Ultra Care is a gentle salon shampoo to give you incredible shine. Conditioner: The protein-enriched conditioner gives you softness and superior manageability. Finishing rinse: You even get the final protective benefits of a finishing rinse — to help seal and protect your hair from styling stress. Brilliant!
Ginza brand shampoo/haircare from Conair (1990)
Bodi 90s haircare system (1990)
Worlds of Curls Products, Inc. the preferred leader in maintenance products for curls and waves introduces an innovative system for managing your luxurious body perms, curls or permanent wave hair styles.
STEP 1: Gentle Cleanser is formulated to cleanse and add body without stripping your hair of natural oils.
STEP 2: Conditioner revitalizes hair by replacing moisture, sheen and luster while leaving your hair with a soft, silky feel and fresh fragrance.
STEP 3: Lite Acticreme nourishes your hair, replenishing the essential moisture lost during regular shampooing and styling. It leaves hair lighter, natural-looking.
STEP 4: Finishing Foam enhances your hair’s moisture balance without stickiness, providing soft, supple curls or waves full of body and bounce.
Vintage Baby Love conditioning shampoo & hair care (1990)
Pantene progressive treatment creme conditioner (1991)
90s All Set hair care products (1991)
Vintage Nexxus Rejuv-A-Perm conditioner (1991)
Suave shampoos and hair care products (1991)
Infusium 23 conditioning hair treatment (1991)
New Age gray-covering shampoo (1991)
Finesse 2-in-1 shampoo plus conditioner (1991)
Head and Shoulders Dry Scalp shampoo (1991)
Aveda Shampure Shampoo (1991)
Breck brand shampoo and conditioner (1991)
Nourish your hair with moisture from the tip of each strand, all the way to the scalp. With an all-new Breck. Massage in this luxurious hair care, and transport its Vitasomes through your hair and to your scalp.
With a touch, each vitamin-filled microcell bursts open, releasing moisturizing nourishment. New Breck brings Vitamins 135, C and E in these extraordinary shampoos and conditioners. New Breck gives you hair that looks healthy and shiny.
ALSO SEE: The history of the famous Breck Girl shampoo ads, plus 25 iconic vintage images
Vintage Mario and Princess shampoo/bubble bath from Revlon (1991)
LA Coupe shampoo for the LA touch (1991)
ALSO SEE: Remember these 150 popular vintage perfumes from the 90s?
90s Nexxus Botanoil shampoo for damaged hair (1991)
Freeman’s discontinued Sea Mist shampoo and conditioner (1991)
Discontinued Perma Soft shampoos & conditioners (1991)
Suave hair care and shampoo (1991)
Golden Imani shampoo/hair care products (1991)
New Zealand Hair Paradise aromacology products (1991)
Vintage L’Oreal Permavive shampoo and care for permed hair (1992)
Vintage Vibrance 90s shampoo and conditioner (1992)
DON’T MISS: Gee, Your Hair Smells Terrific shampoo & conditioner (1970s-1980s)
Neutrogena shampoo and conditioner (1992)
It’s a fact that your new color and perm are most vulnerable during the first two weeks. (That’s when most of your color and perm wash out.) Our uniquely formulated shampoo and companion conditioner let you retain more color. You get up to three times less color washout than with other leading brands tested.
They’ve also been proven superior at retaining perms. Plus they’re highly rinseable so they won’t weigh your curls down. Use Neutrogena first to make your new color and new perm last.
Retro Winnie the Pooh shampoo for kids (1992)
ALSO SEE: Classic Walt Disney Home Video VHS movies & short collections from the ’80s & ’90s
White Rain Essentials shampoos and conditioners (1993)
It’s time to take charge with new White Rain Essentials Shampoos and Conditioners. Scented with strawberry, apple, coconut or almond, they’ll leave your hair clean, shiny and healthy-looking. And you can truly afford the price. Try some in the shower tomorrow.
MORE WHITE RAIN: Here’s a retro shampoo commercial so gosh darn wholesome, it’s like a ’50s cliche in a bottle
Vintage Freeman Hair Therapy & Humectant shampoo/conditioner (1993)
Regular Salon Selectives apple fragrance shampoo from Helene Curtis (1993)
Take your hair beyond beautiful. Salon beautiful. With Salon Selectives personalized shampoos (1, 3, 4, 5, 6, 7) and conditioners (B, H, S, P, P, M). Choose the combination perfectly right. Just for you.
Salon Selectives shampoo plus detangler (1994)
YOU MIGHT LIKE: How to make awesome 1980s hairstyles for women
Vintage 90s Finesse shampoo (1994)
Aussie Intermissions color-enhancing shampoo and conditioner (1994)
Australian 3 Minute Miracle hair reconstructor/conditioner (1994)
Biolage shampoo by Matrix (1994)
(That’s model-turned-actress Rebecca Romijn there, looking gorgeous for Biolage before her acting career took off.)
Agree shampoo – Body maximizer bottle with 90s logo (1994)
Retro Aussie Custard Apple shampoo (1995)
Discontinued V One shampoo, hair repair & conditioner (1995)
“I love it! – Rachel Hunter”
The next generation of hair care. Totally new. Totally different. Scientifically developed to infuse vitamins deep into the entire length of your hair in one easy treatment. Within seconds it dramatically improves your hair’s texture, making it healthier, silkier and more manageable.
Sebastian Potion 9 hair conditioning treatment (1995)
L’Oreal Colorvive Performance shampoo & conditioner (1995)
Mane ‘N Tail shampoo & conditioner (1995)
Conceived by nature. Perfected by Mane ‘N Tail. The original protein-packed and amino-rich hair care products taht help your hair grow shinier, silkier, fuller and richer looking. From Straight Arrow. Naturally.
Vintage 90s Revlon Outrageous shampoo (1995)
Nioxin shampoo and hair care products (1996)
Suave Baby Care shampoo for kids (1996)
Vintage Suave moisturizing shampoo (1996)
Redken Color Extend shampoo and conditioner (1997)
Actress Lauren Hutton for Pantene shampoo and conditioner (1997)
Vintage Suave Daily Clarifying Shampoo (1997)
Finesse shampoo (1998)
Back to Basics sunflower shampoo and conditioner (1998)
Thermasilk heat-activated shampoo and conditioner (1998)
TreSemme shampoo (1998)
Lori Davis haircare and shampoo (1998)
Vital Nutrients shampoo from Matrix (1998)
Freeman 1990s shampoos (1999)
MORE: Do you remember bright green Prell shampoo?
90s John Frieda Sheer Blonde shampoo and conditioner (1999)
Outrageous shampoos from the 90s: Herbal Essences Yes, Yes, YES commercials
These cheeky ads featured women in the shower experiencing exaggerated reactions while using Herbal Essences shampoo, causing both laughter and blushes. Inspired by the iconic scene in the movie “When Harry Met Sally,” the commercials brought a touch of humor and scandal to the world of haircare advertising. It was bold, unforgettable, and left us all amused!
Vintage 90s Clairol Herbal Essences shampoo – Yes Yes Yes (1999)
