See all the fun things people could get with Gold Bell gift stamps from their 1963 catalog

What people could get with gift stamps in the 1963 Gold Bell catalog

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This catalog of household goods was published to help people ‘spend’ the gift stamps they had earned at the grocery store — much like the better-known Green Stamps. Introduced in the mid-’50s by Detroit’s Big Bear supermarkets, Gold Bell gift stamps were mainly distributed in Michigan and the Midwest.

The Gold Bell gift stamps catalog offered almost everything you can imagine for the mid-century home: furniture, appliances, dishes, flatware, kitchenware, linens, tools, toys, bicycles, sports equipment, baby gear, clocks, luggage and car accessories.

Many name brands were represented, and the whole thing was staged as Mrs America’s choice of products. (See more about Mrs America at the end of the page.) For now, come on and take a tour of all the gifts and goodies people in the sixties could earn by shopping at certain supermarkets!

Gold Bell stamps home gift catalog from 1963

GOLD BELL, and the friendly nearby merchant who gives you Gold Bell Gift Stamps, invite you to see these Masterpieces of Merchandise on display at the pleasant Gold Bell Redemption Center nearest your home.

This catalog is effective September 4, 1963, and replaces and cancels all previous catalogs. The word “Book” as it appears in this catalog means a GOLD BELL Savings Book completely filled with 1200 Gold Bell Gift Stamps only.

Gold Bell gift stamps catalog: Masterpieces of Merchandise


Gold Bell stamps home gift catalog from 1963

Gold Bell stamps home gift catalog from 1963


Gold Bell gift stamps presents Mrs America’s selection of finer gifts – 1960s

Gold Bell presents Mrs America's selection of finer gifts - 1960s


Home furniture, accessories and other vintage gifts and decor for the family

Home furniture, accessories and other vintage gifts and decor for the family


Tricycles, toy cars, chest coolers, thermoses, lawn chairs and more for vintage leisure living

Tricycles, toy cars, chest coolers, thermoses, lawn chairs and more for vintage leisure living


Mrs America introduces the Gold Bell gift stamps catalog – and shows brandy snifters, vases, planters, and other home accessories

Mrs America introduces the catalog - and shows brandy snifters, vases, planters, and other home accessories


Vintage home decor – scales, mail boxes, mirrors, tables, statues, candle holders and bookends

Vintage home decor - scales, mail boxes, mirrors, tables, statues, candle holders and bookends


Wall decor and plaques, pictures, frames, decorative flower holders, fruit baskets, floral arrangements

Wall decor and plaques, pictures, frames, decorative flower holders, fruit baskets, floral arrangements


Exchange Gold Bell gift stamps for sterling silver platters, serving dishes, and tea sets

Plus coffee urns, salt and pepper shakers and candlesticks
Sterling silver platters, serving dishes, and tea sets - plus coffee urns, salt and pepper shakers and candlesticks


Vintage cutlery, silverware, and knife sets – forks and spoons

Vintage cutlery, silverware, and knife sets - forks and spoons


Have a retro party using Gold Bell gift stamps!

Serving plates, salad bowls, platters, chafing dish, chip n dip set, tidbit tray
Have a retro party! Serving plates, salad bowls, platters, chafing dish, chip n dip set, tidbit tray


Sparkling glassware for parties, serving plates, coffee service, lazy susan

Sparkling glassware for parties, serving plates, coffee service, lazy susan


Vintage dishware patterns for plates

Vintage dishware patterns for plates


Vintage party dishes, candy dishes, tureens, crystal, carafes and more

Vintage party dishes, candy dishes, tureens, crystal, carafes and more


Vintage mid-century furniture – folding chairs, stools, hassocks, card tables and more

Vintage mid-century furniture - folding chairs, stools, hassocks, card tables and more


Groovy retro home decor, curtains and lamps

Groovy retro home decor, curtains and lamps


Retro Danish-inspired table and chairs, dresser, bookcase and other home furnishings

Retro Danish-inspired table and chairs, dresser, bookcase and other home furnishings


Vintage table lamps – brass, ceramic, walnut – desk lamps and more

Vintage table lamps - brass, ceramic, walnut - desk lamps and more


Record players, record stands, photographs and other retro AV gear

Record players, record stands, photographs and other retro AV gear

MORE: Peek inside a mid-century modern Scholz Mark 60 home from 1960


Vintage TV sets and clock radios – RCA Victor, General Electric, Westinghouse

Vintage TV sets and clock radios - RCA Victor, General Electric, Westinghouse


Home decor – vintage clocks

Alarm clocks, mantel clocks, kitchen clocks and more retro styles
Home decor - vintage clocks - alarm clocks, mantel clocks, kitchen clocks and more retro styles


Vintage watches for men and women

Vintage watches for men and women


Vintage beauty accessories, handbags, tote bags, jewelry, pinking shears and more

Vintage beauty accessories, handbags, tote bags, jewelry, pinking shears and more


Retro fashions for men and women – jackets, sunglasses, collared shirts and more

Retro fashions for men and women - jackets, sunglasses, collared shirts and more


1960s-style pillows and pillowcases, plus nylon lingerie and nightgowns

Sixties-style pillows and pillowcases, plus nylon lingerie and nightgowns


See America first! Bring along suit bags, men’s companion cases, plaid luggage, car bags

See America first! Bring along suit bags, men's companion cases, plaid luggage, car bags


Gold Bell gift stamps catalog: Dedicated to American homemakers – Selected by Mrs America

1963 Gold Bell gift stamp catalog


Americana decor – furniture, art, jugs, accessories, centerpieces and more

Americana decor - furniture, art, jugs, accessories, centerpieces and more


Gold Bell gift stamps catalog: Silver serving pieces, water pitchers, coasters and ashtrays

Silver serving pieces, water pitchers, coasters and ashtrays


Vintage tablesettings – forks, knives and spoons – flatware

Vintage tablesettings - forks, knives and spoons - flatware


Vintage home decor and furnishings – bedspreads, rugs

Vintage home decor and furnishings - bedspreads, rugs


Vintage dishes – including Melmac – and teacups

Vintage dishes - including Melmac - and teacups


Vintage mid-century furniture – chairs, footstools, magazine racks and more

Vintage mid-century furniture - chairs, footstools, magazine racks and more


Vintage lamps and lights – home decor – including a table with a built-in lamp

Vintage lamps and lights - home decor - including a table with a built-in lamp


Vintage TV sets, stereos, TV carts, clock radios and other mid-century home electronics

Vintage TV sets, stereos, TV carts, clock radios and other mid-century home electronics


Keep time with these vintage clocks, mod styles and other home decor for telling time

Keep time with these vintage clocks, mod styles and other home decor for telling time


Classic books, vintage typewriters, desk pens, desk accessories, lighters and more

Classic books, vintage typewriters, desk pens, desk accessories, lighters and more


For every Mrs America: Vintage beauty accessories, handbags, tote bags, jewelry, sewing machines, watches

For every Mrs America: Vintage beauty accessories, handbags, tote bags, jewelry, sewing machines, watches


Vintage ’60s clothes for men and women – shirts, ties

Vitnage '60s clothes for men and women - shirts, ties


Retro bedding styles – sheets, pillowcases, bedroom sets – plus place mats and napkins, towels

Retro bedding styles - sheets, pillowcases, bedroom sets - plus place mats and napkins, towels


Vintage blankets and comforters

Vintage blankets and comforters


Vintage bedspreads – quilted, cotton, fringed, tailored

Vintage bedspreads - quilted, cotton, fringed, tailored


“Vintage blankets and tablecloths – lace and wool

Vintage blankets and tablecloths - lace and wool


Bathroom laundry hampers, trash cans and other vintage home decor and accessories

Bathroom laundry hampers, trash cans and other vintage home decor and accessories


Retro floral, plain and patterned bath towels from Cannon – also bedding and blankets

Retro floral, plain and patterned bath towels from Cannon - also bedding and blankets

ALSO SEE: Retro 1970s sheet sets with bright & bold colors and bonus flower power


Vintage bathroom accessories for the home

Vintage bathroom accessories for the home


1963 Gold Bell gift stamp catalog

1963 Gold Bell gift stamp catalog


Vintage cribs, playpens, walkers and more for babies in the sixties

Vintage cribs, playpens, walkers and more for babies in the sixties


Everything for the ’60s baby! Stollers, high chairs, blankets, bottles, playpens, toys, carseats, baby gates, swings and more

Everything for the '60s baby! Stollers, high chairs, blankets, bottles, playpens, toys, carseats, baby gates, swings and more


Vintage baby gear – hangers, seat, blankets, toys, deluxe auto crib that converts to a car seat

Vintage baby gear - hangers, seat, blankets, toys, deluxe auto crib that converts to a car seat


Vintage movie cameras, vintage still cameras, and old-fashioned slide projectors and screens

Vintage movie cameras, vintage still cameras, and old-fashioned slide projectors and screens


Capture those special occasions with vintage movie projectors and slide projectors

Capture those special occasions with vintage movie projectors and slide projectors


For Mrs America’s Dream Kitchen: Appliances – fridge/freezer, washer, dryer

ALSO SEE: Remember these? 60+ of your favorite vintage breakfast cereals from the 60s

For Mrs America's Dream Kitchen: Appliances - fridge/freezer, washer, dryer


For Mrs America’s Dream Kitchen: Appliances – range, dishwasher, air conditioner

For Mrs America's Dream Kitchen: Appliances - range, dishwasher, air conditioner


Vintage Revere Wear stainless pots and pans with copper bottoms

Vintage Revere Wear stainless pots and pans with copper bottoms


Polished aluminum vintage Buckeye cookware – saucepans, fryers, teakettle and fryers

Polished aluminum vintage Buckeye cookware - saucepans, fryers, teakettle and fryers

ALSO SEE: Hot stuff! Vintage 1950s saucepans & kitchenware in popular retro styles


Vintage Pyrex and good old-fashioned Corningware – plus teapots, platters and more

Vintage Pyrex and good old-fashioned Corningware - plus teapots, platters and more

DON’T MISS: Vintage Pyrex from the ’50s: Color bakingware, glass Pyrexware, dinnerware, flameware & more


Vintage kitchen helpers – chrome food storage containers, breadbox, grinders, cutters, scales and copper jello molds

Vintage kitchen helpers - chrome food storage containers, breadbox, grinders, cutters, scales and copper jello molds


Vintage chrome kitchen aids, food storage containers from the sixties

Vintage chrome kitchen aids, food storage containers from the sixties


Vintage cookie jars, ice cream makers, mixing bowls

Vintage cookie jars, ice cream makers, mixing bowls


Vintage kitchen canisters, bread box, mixing bowls – chrome and color

Vintage kitchen canisters, bread box, mixing bowls - chrome and color

MORE: Dozens of kitschy 70s kitchen accessories your mom or grandma probably used to have


Vintage party punch bowls, cups, pitchers and glasses

Vintage party punch bowls, cups, pitchers and glasses


Retro ’60s 4th of July punch glasses, pitchers and stemware

Retro '60s 4th of July punch glasses, pitchers and stemware

SEE MORE! 60 vintage Libbey drinking glass designs from the 60s


Vintage step stools, ladders and rolling utility tables from the ’60s

Vintage step stools, ladders and rolling utility tables from the '60s


Housekeeping goods and electric home accessories – irons, heaters, electric blankets, fans, can opener

Housekeeping goods and electric home accessories - irons, heaters, electric blankets, fans, can opener


For the ’60s housewife: vacuums, ironing boards, laundry carts and baskets, floor cleaners

For the '60s housewife: vacuums, ironing boards, laundry carts and baskets, floor cleaners


Vintage bathroom accessories and furnishings – storage units, toothbrush holders and more

Vintage bathroom accessories and furnishings - storage units, toothbrush holders and more


Wife Savers: Portable vacuum cleaners, mops, carpet sweepers and more for the little lady

Wife Savers: Portable vacuum cleaners, mops, carpet sweepers and more for the little lady

MORE: Bad vintage Christmas ads: 20 retro holiday sales pitches that you’d never see today


Boats and vintage fishing rods and tackle from the ’60s

Boats and vintage fishing rods and tackle from the '60s


Vintage sports gear – baseball, golf, croquet

Vintage sports gear - baseball, golf, croquet


Shotguns, knives and other vintage camping and hunting gear from the ’60s

Shotguns, knives and other vintage camping and hunting gear from the '60s


Camping equipment and guns from the sixties

Camping equipment and guns from the sixties


’60s BBQ grills, thermoses, coolers & picnic baskets

'60s BBQ grills, thermoses, coolers and picnic baskets


Just the thing for him: Vintage hand tools, drills, workshop

Just the thing for him: Vintage hand tools, drills, workshop


Vintage power tools – radial arm saw, portable power saws, sander-polisher

Vintage power tools - radial arm saw, portable power saws, sander-polisher


For the American Mr: Vintage tool sets and saws, drills, wrenches, etc

For the American Mr: Vintage tool sets and saws, drills, wrenches, etc


Vintage accessories for men – shoe polishers, tie holders, watches, grooming supplies and shavers

Vintage accessories for men - shoe polishers, tie holders, watches, grooming supplies and shavers


Vintage luggage, suitcases, pullman case, train case, weekend case, overnight case and others

Vintage luggage, suitcases, pullman case, train case, weekend case, overnight case and others


Plan your dream vacation! Lightweight luggage, train case, weekender, hatbox and other vintage suitcases

Plan your dream vacation! Lightweight luggage, train case, weekender, hatbox and other vintage suitcases


Vintage suitcases and luggage for your travels

Vintage suitcases and luggage for your travels


Vintage car accessories – chrome mirrors, jumper cables, seat belts, floor mats and more

Vintage car accessories - chrome mirrors, jumper cables, seat belts, floor mats and more


Home gardening tools, hoses, sprinklers

Home gardening tools, hoses, sprinklers


Lawn mowers and home gardening tools

Lawn mowers and home gardening tools


Vintage ’60s BBQ grills and picnic supplies

Vintage '60s BBQ grills and picnic supplies


Retro ’60s backyard lawn furniture – chairs, chaise, tables and umbrellas

Retro '60s backyard lawn furniture - chairs, chaise, tables and umbrellas


Vintage ’60s backyard furniture – chairs, chaise, tables

Vintage '60s backyard furniture - chairs, chaise, tables


Vintage sports gear – badminton, darts, basketball, football, ping pong, bowling, tennis

Vintage sports gear - badminton, darts, basketball, football, ping pong, bowling, tennis


Sixties motorboats, air mattresses and swimming gear

Sixties motorboats, air mattresses and swimming gear


Vintage cooking pots and pans of stainless steel and copper

Vintage cooking pots and pans of stainless steel and copper


Vintage kitchen tools, wafflemakers and Rubbermaid dish drainers

Vintage kitchen tools, wafflemakers and Rubbermaid dish drainers


Retro ’60s stainless steel blenders, deep fryers, coffee pots, waffle irons, pressure cooker, griddle

Retro '60s stainless steel blenders, deep fryers, coffee pots, waffle irons, pressure cooker, griddle


Vintage toasters, toaster ovens, hand mixers and other small kitchen appliances

Vintage toasters, toaster ovens, hand mixers and other small kitchen appliances


Vintage small kitchen appliances – Sunbeam mixmaster, GE portable mixer, Westinghouse roaster oven

Vintage small kitchen appliances - Sunbeam mixmaster, GE portable mixer, Westinghouse roaster oven


Vintage bunk beds, play furniture, toys, spring ride-on horse and more

Vintage bunk beds, play furniture, toys, spring ride-on horse and more


Vintage bikes with training wheels, scooters, wagons, trucks, pretend guns and more toys

Vintage bikes with training wheels, scooters, wagons, trucks, pretend guns and more toys


Remember: You get finer gifts faster with Gold Bell gift stamps! Detroit, Michigan

Remember: You get finer gifts faster with Gold Bell gift stamps! Detroit, Michigan


Mrs America: The nation’s #1 homemaker

MRS. AMERICA OF 1962-63, Mrs. LILA MASSON, green-eyed, auburn-haired mother of three, from Detroit, Michigan. Mrs. Masson, a vibrant 39, has been married to her husband, Cleve, for 19 years. She won her title of “Mrs America”, the nation’s top homemaker, over 50 other top homemakers from every state in the union in a series of homemaking events at the nationally-known homemaking competition.

Since her coronation, she has been traveling throughout the country for personal appearances, constantly championing the ever-increasing importance of the American homemaker in our country. At the conclusion of her reign, a new “Mrs. America” for 1963-1964 was chosen, and Mrs. Masson assumed her current title of Mrs. U.S.A.

Your assurance of good value . . . the Seal of Mrs. America, Inc.

A consumer value panel consisting of state and national winners of the title of Mrs. America has checked and approved the consumer values offered in this gift catalog. The Seal of Mrs. America, Inc., denotes their approval of the stamp program and consumer values offered in it.

NOW SEE THIS: 100 vintage 1960s supermarkets & old-fashioned grocery stores

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Comments on this story

One Response

  1. I don’t remember Gold Bell stamps, but I definitely remember S&H Green Stamps. My parents (and everyone else’s parents) collected them and were able to get all kinds of things that they wouldn’t have bought for themselves otherwise. Pretty much every store gave them out, so it was easy to accumulate lots of them quickly.

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