Old potato chip brands: 50+ long-lost and popular chip & potato snack brands you may remember

Old potato chip brands and packaging from the 20th century

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It seems like pretty much everyone has a favorite potato chip — and maybe experienced real sadness when your version of the best chip ever is discontinued.

Here, have a look back at 50 years of America’s favorite party snack, and see if we found any of your favorite old potato chip brands!

Jane Parker potato chips (1949)

Jane Parker potato chips (1949)


Old potato chip brands from the 1950s

Party favorite for all ages: Potato chips in cellophane (1955)

Potato chips are a must for parties, a quick ‘n easy way to perk up ordinary meals — and it’s just no picnic without ’em! You can see the chips you buy, know they’re crispy, fresh, and clean when you buy chips in Cellophane.

Party favorite for all ages Potato chips in cellophane (1955)


Old potato chip brands in foil bags (1956)

Laura Scudder’s, Snyder’s potato chips, Williams fancy Saratoga chips & Tom Sawyer rippled potato chips in Reynolds Wrap aluminum foil bags

Potato chips in foil bags (1956)


Old potato chip brands from the 1960s

Vintage Morton chip brands & dips (1967)

Onion & garlic flavored potato ships, Barbeque chips, Waves chips and Morton’s plain potato chips

Vintage Morton chip brands and dips (1967)


Wizard of Oz actor Bert Lahr for Lay’s potato chips

“Betcha can’t eat just one!”

Bert Lahr for Lay's potato chips - as a devil

YouTube video

ALSO SEE: The classic Wizard of Oz movie: Behind the scenes, cast interviews, costumes & lots more

“I cannot tell a lie… I cannot eat just one.”

Bert Lahr for Lay's potato chips - I cannot tell a lie


Vintage Tater Twists potato snacks (1960s)

Vintage Tater Twists potato snacks (1960s)


Vintage 60s Granny Goose potato chips ad (1961)

Vintage 60s Granny Goose potato chips ad (1961)

ALSO SEE: 18 vintage discontinued foods & flavors we used to love


Bell vintage potato chip brands (1964)

Krinkle dip chips, Bar-B-Que potato chips, regular chips, and onion & garlic potato chips (plus corn chips and cheddar cheese puffs)

Bell vintage potato chip brands (1964)

DON’T MISS:🥤 The history of root beer & popular brands: From healing tonic to a favorite soda


Chipsters potato snacks – The hip chip (1968)

Chipsters potato snacks - The hip chip (1968)


Old potato chip brands from the 1970s

Crisp-i-Taters potato chips like French fries (1971)

Crisp-i-Taters potato chips like French fries (1971)


Chipos new-fashioned potato chips (1973)

ALSO SEE: Chipos new-fashioned potato chips (1972)

Chipos new-fashioned potato chips (1973)


Joey Chips – The corny potato chip, from General Mills (1973)

Joey Chips - The corny potato chip, from General Mills (1973)


Laura Scudder’s Dittos Potato Chips in a can (1974)

The celeb on the left here is Jamie Farr, an actor best known as Klinger on the hit TV show, M*A*S*H.

Laura Scudder's Dittos Potato Chips in a can (1974)

 


Vintage Pringles potato chips snacks (1975)

Vintage Pringles potato chips snacks (1975)


Stacked Planter’s Potato Chips in a can (1975)

Just one bite of new Planters Potato Chips will convince you they’re the new stackable chip with the perfect taste. A taste you’ve never experienced in any other stackable chip.

Because they’re stacked with flavor. And they come in a resealable canister to stay fresher, crispier longer. And to make new Planters Potato Chips even more tempting, we’re taking a big chunk off the regular price — 12 cents to be exact.

Planter's Potato Chips in a can (1975)


Vintage Nabisco Tater Puffs crackers (1975)

Vintage Nabisco Tater Puffs crackers (1975)


Mrs Bumby’s potato chips (c1976)

Mrs Bumby's potato chips (c1976)


Mrs Bumby’s potato chips from dried russet potatoes (1976)

Mrs Bumby's potato chips from dried russet potatoes (1976)


Better Made Special potato chips (1977)

Better Made Special potato chips (1977)


Chipster potato snacks (1977)

Chipster potato snacks (1977)

ALSO SEE: The old Cheddar Taters potato snacks from the ’70s


Retro bags of Wise potato chips (1977)

Wise potato chips bag & Wise natural potato chip Lights (“Light in color, delicate in flavor”)

Retro Wise potato chips (1977)


Old potato chip brands from the 1980s

Lay’s potato chip bags on supermarket shelves (1981)

Lay's potato chip bags on supermarket shelves (1981)

ALSO SEE: Check out 100 vintage 1970s supermarkets & retro grocery stores


Cottage Fries retro potato chips (1984)

Cottage Fries retro potato chips (1984)


Wise natural flavor potato chips (1985)

Wise natural flavor potato chips (1985)


See lots of different potato chip brands at Safeway back in 1987

Potato chip brands shown include: Granny Goose Ripples, Lay’s, 50% Less Salt, O’Grady, Granny Goose Texas Style & Dip Chips, Laura Scudder’s, Lay’s Jalapeno & Cheddar, Granny Goose Hawaiian Chips, Laura Scudder’s barbecue chips, Ruffles Cajun spice chips, Granny Goose Bar-B-Q, Delta Gold Dip-Style Potato Chips, Lay’s Bar-B-Q chips, and Granny Goose Sour Cream & Onion chips

Tortilla chips & other snacks shown include: Mission brand tortilla chips, Laura Scudder’s tortilla chips, Cheetos puffs, Granny Goose Nacho Cheese tortilla chips, Mission tortilla strips, Doritos toasted corn flavor, Mission salsa-flavored restaurant chips, and Laura Scudder’s toasted corn flavor chips

Lots of different potato chip brands at Safeway back in 1987


Chip brands from 1987 – NY Deli, Krunchers, Cottage Fries

Chip brands from 1987 - NY Deli - Krunchers - Cottage Fries


Old 1980s potato chip bags – Wise, Chesty, Jay’s (1987)

Old 1980s potato chip bags - Wise, Chesty, Jay's (1987)


Seyferts potato chips, Geiser’s chips and Laura Scudder’s potato chips for dips (1987)

Seyferts potato chips, Geiser's chips and Laura Scudder's potato chips for dips (1987)


80s potato chip brands – Cain’s, Buckeye, Kas, Guy’s Original (1987)

80s potato chip brands - Cain's, Buckeye, Kas, Guy's Original (1987)


Wise brand, Kitty Clover, and Clover Club golden potato chips (1987)

Wise brand, Kitty Clover and Clover CLub golden potato chips (1987)


Borden Krunchers Potato Chips (1988)

Borden Krunchers Potato Chips 1988


Weight Watchers Great Snackers potato snacks (1989)

Crisp, crunchy potato snacks are back. (Cheddar cheese flavor shown)

Weight Watchers Great Snackers potato snacks (1989)


Old potato chip brands from the 1990s

Guy’s Wavy chips and Jay’s Potato Chips (1992)

Guy's Wavy chips and Jay's Potato Chips (1992)


Bell Dip Chips Max Pack – American Stores Company supermarkets (1994)

Bell Dip Chips Max Pack - American Stores Company supermarkets (1994)


Wavy Lay’s Super Size potato chips bag (1995)

Wavy Lay's Super Size potato chips bag (1995)


Grippo’s & Husman’s potato chips from Ohio (1998-1999)

Ohio potato chip brands (1999)


These WOW! potato chips (and tortilla chips) were cooked in Olestra — a “fat substitute” — meaning they tasted great, and had almost no fat! That sounded awesome. Unfortunately, human intestinal tracts did not agree.

The side effects of the faux fat were bad enough that they needed to put a warning label on foods made with it: “This product contains Olestra. Olestra may cause abdominal cramping and loose stools. Olestra inhibits the absorption of some vitamins and other nutrients. Vitamins A, D, E and K have been added.”

Vintage WOW Olestra-Olean potato chip varieties from 1999
Frito-Lay WOW! brand chips with Olestra/Olean: Doritos, Tostitos, Ruffles and Lay’s
Lay’s WOW potato chips with Olestra/Olean (1998)

Remember the simple pleasures of being a kid? They’re back. Introducing new Lay’s WOW potato chips.

Remember when all you cared about was the taste? And you didn’t know what a calorie was? New Lay’s WOW potato chips taste as good as — some say even better than — regular Lay’s chips.

And because they’re made with OLEAN, they have half the calories and are 100% fat free. Hey, now you can eat like a kid again.

Lay's WOW potato chips vintage ad (1998)

NOW SEE THIS: The best vintage cracker brands & flavors that ruled the snack world in the 50s, 60s, 70s & 80s

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Comments on this story

3 Responses

  1. I remember my mother buying the twin packs of chips. Inside the large bag would be two “regular” size bags. I almost with they had this choice over the large party size bags that are currently available.
    This article brought back memories of the introduction of Pringles the old logos of favorites such as Ruffles and Lays. Thank you!

  2. A lot of these appear to be local or store brands. Growing up near Philadelphia, I recall that Herr’s and Utz were (and still are) big regional names. As for Pringles, I remember that they were an absolute sensation when they came out, and everyone wanted to try them.

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