These brands, among others, have not only survived but thrived through decades, adapting and appealing to generations of snack lovers with their irresistible crunch and variety of flavors — like chicken, celery, ham, cheese, popcorn and sesame.
Below, we’ve gathered vintage advertisements for an assortment of cracker brands (many that have since been discontinued) that capture the fun and flavor of the snacks from the 1950s through the 1980s. (Want to see more like this? Check out our roundups of old-school packaged cookies, classic potato chip brands, and vintage cereals.)
These ads not only showcase the art and style of the times, but offer a peek into the ways these tasty snacks were enjoyed by past generations.
1950s vintage cracker brands
The original Educator Crax (1950)
This is the most imitated cracker in America. Why has no one ever equalled it?
1) In dainty texture and deliciously different flavor. 2) In its exclusive three-way package protection.
Megowen-Educator Food Company [Once the makers of Girl Scout cookies]
Nabisco Christmas party crackers (1956)
Whether Ritz crackers, Wheat thins, Corn Thins, Triangle Thins, or Triscuits… “Nabisco makes the tastiest snacks!”
Vintage Salt-Tang snack crackers (1959)
The shape is slim! Slender! … like tiny little salted sticks… The taste is tangy! Just enough of a nip to light up cooling drinks, soups… every “go with” food.
Triangle Thins retro crackers (1951)
Premium Saltines crackers (1951)
Nabisco cracker varieties (1959)
Triangle thins, Vegetable thins, and Wheat thins crackers plus Salt-Tang snack sticks.
50s Wheat Thins crackers with NBC (Nabisco) stamp
Rye Thins crackers by Nabisco (1956)
1950s Nabisco party crackers and snacks
Veri-Thin pretzels, Bleu cheese crackers, Cheddar cheese crackers, Cheese Ritz, Veri-Thin pretzel thins featured below.
1960s vintage cracker brands
Nabisco Christmas cracker wreath idea from 1968, using a variety of crackers: Sociables, Triscuit, Bacon Thins, Wheat Thins, Chicken in a Biskit & Ritz
Sesame Thins crackers by Nabisco – 1960
Retro Nabisco crackers for summer picnics (1960)
Featuring Triscuit wafers, Triangle thins, Vegetable thins, Cheese Tid-Bits, Chippers potato crackers, Salt-Tang, Veri-Thin pretzel thins, Veri-Thin pretzels, Bacon-flavored thin crackers, and Wheat Thins.
Vintage 60s Celery Thins crackers (1961)
YOU MIGHT LIKE: Jell-O Salad Gelatin: Would you eat jello in celery & mixed vegetable flavors? (1964)
Nabisco vintage cracker brands (1963)
Sociables, Triscuits, Chippers, and Swiss ‘n Ham flavored crackers are shown below.
Retro Sunshine brand snack crackers with Cheez-Its (1964)
1960s Sunshine brand snacks shown include Tomato & Onion crackers, Sesame Cheese Snack Crackers, Cheez-Its, Extra Thin Pretzels, Barbecue Snack Wafers & Hi Ho
Chippers potato crackers (1965)
Vintage Pik Chicks snack crackers (1966)
Sip’N Chips cheese snacks (1966)
Sip’n Chips were made to go beautifully with beverages… Thin. Light. Mellow cheese flavor in each and every one. The better to eat by the handful. They come in four amusing shapes. Designed to fit the curve of your hand. Lightweight power to hold up to 10 times tehir weight in dips. No crumbling like old-time chips.
By cracky! Vintage Goldfish Dippers crackers (1966)
Pepperidge Farms designs a cracker specially for dips! Goldfish Dippers
Why are Pepperidge Farm’s new “Goldfish” Dippers shaped like fish? So you can grab one by the tail and scoop up oodles of your favorite dip. They’re crisp and crunchy, but without being brittle about it.
Pepperidge Farm offers you your choice of three intriguing flavors: cheddar cheese, or tomato-and-cheese, or lightly salted. Once you try new “Goldfish” Dippers you’ll never dip a chip again! “Perretidge Farm” and “Goldfish” are registered trademarks.
Everybody’s picking the Daisy’s crackers! Suddenly, snacks are in great shape (1966)
In 1621: A Wampanoag Indian brought a snack to the first Thanksgiving Day dinner… popcorn!
In 1966: General Mills brings you a shapely new snack that looks like a daisy. A crunchy little corn flower… with a fresh new flavor!
Everybody’s picking the Daisy*s crackers! This is the snack that looks like a daisy. A flavor like oven-puffed popovers — only crunchy!
Buttons snacks, from General Mills: Tastes like cheddar, only better (1967)
Buttons taste like toasted cheddar, only better. A breezy, cheesy taste that crunches! Buttons crunch in a bunch. Grab a handful of this new cheese flavor that grabs you right back.
Pop your buttons — pop ’em in your mouth. Munch with lunch — crunch, crunch, crunch!
Their names suggest their shapes: A button is a small golden round, puffed and slightly cupped bite-size snack that’ll make you think, “cheese” at first bite. A bow is light crisp little ribbon of goodness tied in the middle. Smooth on one side and criss-crossed on the other. When you nibble on a crisp little bow you’ll think, “hot buttered popcorn.” – From The Capital-Journal (Salem, Oregon) – December 21, 1967
Bows crunchy snacks: Tastes like popcorn, tied in a bow (1967)
Bows are crisp as popped-up corn. Taste like popcorn tied in a bow. Ever see a better shape for dipping? Scoop ’em up — crunch ’em down. Tie-into Bows.
And Bows dress up food. Crunch up a sandwich, pretty up soup. Kicky shape, kookie taste. Go great with everything, anytime, anywhere.
We double dare you to try ’em both. (You’ll go crazy trying to decide which one tastes better.) From General Mills
Classic Nabisco crackers and spray can cheeses (1967)
Selection shown in this picnic scene includes Pimento Cheese spread, Wheat Thins, Ritz crackers, Sociables savory crackers, Cheddar Cheese spread, Chicken in a Biskit, Sip’n Chips cheese snacks, American cheese spread, and Triscuit whole wheat wafers.
ALSO SEE: Shirley Jones with Triscuit cheesecake snacks & mini pizza recipes (1982)
Hamies ham crackers from 1967
New Hamies crackers aren’t made of ham… they just taste that way. Mmm! That baked ham taste with just a touch of clove and pineapple.
Flings and Shapies crackers (1968)
Flings: Crisp little corn curls in two great flavors: Swiss ‘n Ham and Cheddar Cheese. Shapies: The little dippers that taste like cheese. In two dippy shapes. Great with all kinds of party dips.
Sweet and salty vintage Duet crackers (1969)
A clear case of “opposites attract,” Sweet ‘n’ salty — different as night and day — join in a happy, happy marriage. Together they make Duet the sweet ‘n’ salty cracker. Duet has a taste you never tasted before because it’s never existed before.
Retro Nabisco cracker packaging from 1969
Boxes of Sociables, Wheat Thins, Bacon flavored thins, Chicken in a Biskit, French Onion crackers, Chippers, and Triangle thins shown.
1970s vintage cracker brands
Retro Nabisco crackers from 1975
Nabisco classic Swiss Cheese crackers (1976)
DON’T MISS: Get the delicious original Chex mix recipe from the 60s and 70s (plus 6 vintage variations)
Nabisco Premium Saltine crackers (1970)
Nabisco classic Tater Puffs crackers (1975)
Vintage Goldfish crackers from the 60s & 70s
Around the same time, Pepperidge Farm also made larger (and flatter) fish-shaped crackers: Goldfish Dippers, which you can see above.
What? You’ve never swallowed a Goldfish? (1976)
Try Pepperidge Farm’s crispy little crackers instead of peanuts and pretzels. A unique party idea! Pepperidge Farm Goldfish are made with layers and layers of crisp flaky cracker dough. There’s nothing like ’em.
Look for Pepperidge Farm Goldfish on your grocer’s cookie or cracker shelf. Try Cheddar, Lightly Salted, Pretzel, Pizza flavored or Parmesan. Once you’ve tried ’em, you’re hooked!
- Variety pack includes: 10 single-serving packs of Goldfish colors, 12 packs of Goldfish cheddar, 8 packs of Goldfish pretzels
- Always baked, never fried: Goldfish crackers are always baked with no artificial flavors or preservatives
- Keep Goldfish within reach: from after-school snacking to mealtime, you can have all your favorite Goldfish flavors handy
Dixies drumstick snack crackers (1978)
DON’T MISS: 21 bad vintage product names you wouldn’t see today
Classic Nabisco Sesame Wheats crackers (1979)
1980s vintage cracker brands
Vegetable Thins and Sesame Wheats crackers (1981)
Sesame RyKrisp crackers (1980)
The beauty of presenting Ritz crackers to your friends (1982)
Vintage Pepperidge Farm Distinctive Crackers (1984)
Classic crackers shown include English Water Biscuits, Cracked Wheats, Sesame, and Hearty Wheat snacks.
Hain Naturals Sesame, Sourdough, and Vegetable crackers (1984)
Sunshine brand HiHo, Cheez-it, and Wheat Wafers crackers from 1980
Classic Nabisco crackers from 1980
Featuring Sesame Wheats, Vegetable Thins, Sociables, Cheddar Triangles, Dixies, Dip in a Chip, and Snack Shapes snacks.
ALSO SEE: 18 vintage discontinued foods & flavors we used to love
Snack Shapes and Wheat Things (1980)
NOW SEE THIS: Remember old-school packaged cookies, like Hydrox, Almost Home, Chip-a-Roos & others?
Vintage Nabisco Low Salt Triscuits (1987)
Nacho ‘N Corn Thins crackers (1982)
Cheddar Triangles snack crackers (1980)
Retro Natural RyKrisp crackers with Cracker Barrel cheddar cheese (1980)
Nabisco snack cracker flavors from 1982
Vegetable Thins, Country Crackers, Bacon flavored thins, Swiss Cheese, Wheat Thins, and Better Cheddars
Bacon and Sociables crackers (1981)
Triscuit and Chicken in a Biskit crackers (1981)
The bestselling crackers that you can buy today
- WHAT'S INSIDE: One 16-ounce box of Original Saltine Crackers
- NEW LOOK: Your favorite Happy Belly products are now part of the Amazon Fresh family. Packaging may vary, but the product and quality you love are exactly the same.
- HIGH QUALITY, LOW PRICES: Amazon Fresh brand products are all about high-quality food that fits every budget, every day.
- One 17.8 oz box with 12 stacks of RITZ Fresh Stacks Original Crackers
- Flaky and delicious snack crackers with a rich, buttery flavor
- Perfect crackers for snacking, appetizers or quick meals
- One 13.7-ounce box of Happy Belly Country Club Crackers
- No artificial colors or flavors
- No cholesterol
- Favorite flavors: featuring ToastChee peanut butter, toasty peanut butter, captain's wafers cream cheese and chives, nekot peanut butter cookies
- Made with quality ingredients: made with real peanut butter or cheese fillings, between fresh baked crackers or cookies
- Helps keep you going: fuel your family with delicious sandwich crackers and cookies.
- Make snacking more fun with Keebler sandwich crackers; Includes Cheese and Peanut Butter, Toast and Peanut Butter, and Club and Cheddar flavors
- Deliciously crafted sandwich crackers make an easy snack for kids and adults; Enjoy these snacks anytime, anywhere
- Made with real cheese and peanut butter; No high fructose corn syrup; Kosher Dairy; Contains wheat, milk, peanut, and soy ingredients
- One 20 oz party size box of Wheat Thins Original Whole Grain Wheat Crackers
- 100% whole grain crackers with a deliciously salty, but slightly sweet taste
- Each serving has 21 g of whole grains, and no cholesterol, high fructose corn syrup, artificial flavors or colors
